Stacking Growth | The B2B Marketing Podcast cover image

26 - The Most Effective B2B Paid Search Strategies

Stacking Growth | The B2B Marketing Podcast

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How to Use High Intent Keywords in Google Ads Campaigns

Using high intent keywords and specific themes of ad groups is, ah, really the best way to make sure you are capturing people who genuinely have intent. It's also a really good to look at your your search terms and really understanding those. And then later on, if you want to do an experiment, there might be a possibility later on for broad match. Yea, i think thes. o needed a fantastic job, i thinks, specially with what we're seeng with.

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