Setting Expectations Early

A lot of clients who are used to spending so much on search, and that just gobbles up a ton of budget. But suddenly we're being really, really strategic about it,. We're really taking away and carving away a lot of that waste that comes from broad match key words. Soan interesting one that you need to sort of set the stage for with clients ahead of time is that we're not gong ovn to dump as much money into goble as we did in the past.