The Philosophy of Our Paid Search Strategy

The philosophy of our pid serc strategy for b to be, as wevor frind camp pin or twon, to capture demand of people looking for a brand. And then on the non brand side, we begin by only bidding on high intent keywords as our keywords. I'd imagine when we remove those low intent in middle otent terms that convert but don't convert to customers, that our cost per lead is going to increase. So really just having the conversation that, yes, as if right now you're going to be seeing the lower leads. But we're also focusing on increasing and in really making your getting getting a much better pipe line.