My First Million How to hijack attention: Lessons from jingles, candy crush, and betting sites
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Jul 17, 2024 Explore the nostalgic power of jingles and how they shape brand loyalty. Discover the rise of prediction markets like Polymarket and their blend of betting with forecasting. Unpack the strategies mobile games use to attract high-spending players, dubbed 'whales', while exposing the addictive nature of gambling and trading platforms. Delve into the humorous world of corporate slang, sharing invented terms that could liven up workplace jargon. Overall, it's a fascinating look at marketing tactics and consumer psychology.
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Jingle Nostalgia
- Sam Parr and Shaan Puri reminisce about catchy 90s commercials and jingles.
- They highlight the memorability of these jingles, despite not remembering personal details like family phone numbers.
Jingles' Undervalued Power
- Sam Parr advocates for bringing back jingles in advertising.
- He believes their decline is due to increased media channels, not their ineffectiveness.
Wheaties Jingle Success
- Sam Parr recounts the history of jingles, starting with Wheaties cereal's success.
- The radio jingle boosted Wheaties' popularity after initial struggles, proving their effectiveness.