How to hijack attention: Lessons from jingles, candy crush, and betting sites
Jul 17, 2024
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Explore the nostalgic power of jingles and how they shape brand loyalty. Discover the rise of prediction markets like Polymarket and their blend of betting with forecasting. Unpack the strategies mobile games use to attract high-spending players, dubbed 'whales', while exposing the addictive nature of gambling and trading platforms. Delve into the humorous world of corporate slang, sharing invented terms that could liven up workplace jargon. Overall, it's a fascinating look at marketing tactics and consumer psychology.
46:22
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Quick takeaways
Bring back jingles for memorable marketing tactics.
Polymarket is predicted to have a huge impact.
Crowd wisdom is a valuable phenomenon in marketing.
Use 'boiling eggs or potatoes' to match skills with roles.
Deep dives
One man's Thanksgiving is another man's Thursday
When someone is overly excited about something that you find normal, you can kindly throw shade by using the phrase 'One man's Thanksgiving is another man's Thursday' to imply that their excitement is excessive.
Bubble wrap
When needing to deliver sensitive news or feedback in a delicate manner, the phrase 'bubble wrap' can be used to highlight the need for a gentle approach to communicate effectively.
Alohomora
When introducing someone via email or in person, instead of a lengthy introduction, use the word 'Alohomora' to signify the act of unlocking doors and simplifying the process.
Sync storm
When scheduling a quick and efficient meeting instead of the default 30 minutes, suggest a 'sync storm' to shorten the timeframe and focus on essential points to save time.
Crash the boards
When requiring a stronger follow-up or push in communication, 'crash the boards' can be used as a signal to intensify efforts and ensure active engagement or responses.
Bullshit bingo
In instances where someone is using vague or empty jargon or providing false information, the term 'bullshit bingo' can be employed to call out the lack of substance or truth in communication.
Boiling eggs or potatoes
When evaluating if someone is in a fitting role for their skills, 'boiling eggs or potatoes' can be suggested to indicate placing individuals in suitable positions to thrive.
Landslide
To ensure agreement or support before a meeting or decision-making process, refer to 'landslide' as a strategy to gather backing from others beforehand.
Massaging elbows
When working on efforts that do not yield significant results or are not focused on high-impact tasks, use 'massaging elbows' to indicate a misdirection of efforts or lack of productive work.
Teaching a fish how to climb a tree
If a person is misaligned with their role or tasked with responsibilities that do not align with their strengths, bring attention to this mismatch by mentioning 'teaching a fish how to climb a tree' to emphasize the need for placing individuals in roles suited to their talents.
Parked
To describe a slow or unproductive day or situation, use 'parked' to convey a sense of inactivity or lack of progress during a period of time.
Pebbles
When addressing minor issues or tasks that do not require excessive attention or concern, incorporate 'pebbles' to indicate small-scale challenges that do not warrant significant effort or stress.
Boiling eggs or potatoes
To determine if individuals are in appropriate roles based on their abilities, use 'boiling eggs or potatoes' to identify if someone is in a position that aligns with their strengths for optimal performance.
(11:07) Prediction: Polymarket is going to be massive
(21:25) The wisdom on the crowd phenomenon
(26:36) How gaming apps hunt for whales
(31:00) Corporate Slang That Doesn't Exist But Should
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Links:
• DatPiff - https://www.datpiff.com/
• Polymarket - https://polymarket.com/
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My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
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