
How to hijack attention: Lessons from jingles, candy crush, and betting sites
My First Million
The Power of Nostalgia: Jingles and Modern Advertising
This chapter explores the powerful impact of jingles on memory and brand awareness, particularly emphasizing their influence during the 90s. It traces the history of jingles, showcasing Wheaties' revolutionary advertising approach, while also discussing the evolution of modern advertising strategies.
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