My First Million cover image

How to hijack attention: Lessons from jingles, candy crush, and betting sites

My First Million

CHAPTER

The Power of Nostalgia: Jingles and Modern Advertising

This chapter explores the powerful impact of jingles on memory and brand awareness, particularly emphasizing their influence during the 90s. It traces the history of jingles, showcasing Wheaties' revolutionary advertising approach, while also discussing the evolution of modern advertising strategies.

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