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How to hijack attention: Lessons from jingles, candy crush, and betting sites

My First Million

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Targeting Whales: The Profit-Driven Strategies of Gaming and Gambling

This chapter explores the strategies used by mobile gaming and online gambling industries to attract and retain high-spending players known as 'whales'. It discusses the illusion of casual gaming and the targeted approaches, including VIP programs, designed to enhance profitability through high-stakes investment.

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