#48 - Nir Eyal - Distraction: Why You’re Wrong About It

Nir is a behavioural designer and author of Wall Street Journal Best-sellers “Indistractable” and “Hooked”. 

Nir’s day job is to help companies built products that build healthy habits in user’s lives. 

Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this episode, expect to learn:

How being obese as a child piqued Nir’s curiosity to understand how products can change behaviour.

What is distraction and how to become indistractable

How to control internal triggers and hack back external triggers

Why To-Do lists suck and what the perfect alternative is

How to use pacts to boost productivity

Why technology is not to blame for your distraction

How hybrid working and zoom meetings are affecting productivity

Why emails are the bane of modern worker's effectiveness

How to change culture to allow us to complete the most efficient work

I am certain you'll want a note pad and pen for this one. 

How to engage with Nir:

Nir’s book “Indistractable”:

http://geni.us/Indistractable

Indistractable bonus content is here:

http://nirandfar.com/indistractable

Indistractable summary article:

https://www.nirandfar.com/skill-of-the-future/

Distraction guide here:

https://www.nirandfar.com/distractions/

Habits vs routines article here:

https://www.nirandfar.com/habits/

Why schedules are better than to-do lists:

https://www.nirandfar.com/todo-vs-schedule-builder/

Time boxing article:

https://www.nirandfar.com/timeboxing

Values article:

https://www.nirandfar.com/common-values/

Habit tracker -

https://www.nirandfar.com/habit-tracker/

Schedule maker - 

https://nirandfar.com/schedule-maker/