#48 - Nir Eyal - Distraction: Why You’re Wrong About It
Origin Story with David McIntosh Jr
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How Did Life Look Like Before You Wrote Both Your Earth Shapping Books?
Before he was an author, i was an anch printer. I started a couple te companies, and both of them were acquired. The first one was in the gaming and advertising industry. And i had this front row seat to learn about how companies change our behavior through the product services they build. So my idea was, but what if we could take the same psychology that makes products like facebook and twitter and instogram and watsap and slack and snapchat so habit forming and sticky? What if we could use that exact same psychology for good? That's what i did directly before becoming an author a. Then i also taught at the stamford graduate school of business, and later t
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