The Futur with Chris Do

208 - What is Design Thinking? — with Eric Moore

Sep 28, 2022

In this discussion, Eric Moore, a communication strategist and expert in design thinking, engages with Chris about Natasha Jen's provocative claim that design thinking is nothing but B.S. They explore the true essence of design thinking, its role in fostering creativity, and the misconceptions tied to its use. The conversation covers the importance of structured frameworks in design, effective collaboration between designers and non-designers, and how design thinking can enhance storytelling in leadership. It's a debate packed with insights that might change your view on the method.

55:38

Creator website

Episode guests

Eric Moore

Highlights

AI Chapters

Episode notes

The Creativity Process

01:26

Isn't That Obvious?

01:48

Design Thinking Is Intuition and Messiness

01:22

Intro

2min

Navigating Design Thinking and Creativity

23min

Frameworks of Creativity

7min

Bridging the Gap: Redefining Design Thinking in Corporate Language

4min

Unlocking Creativity Through Structure

12min

Bridging Design Thinking and Policy

6min

The Crucial Role of Consistency in Design Processes

2min

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t.

For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S.

But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood?

If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you.

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