

208 - What is Design Thinking? — with Eric Moore
39 snips Sep 28, 2022
In this discussion, Eric Moore, a communication strategist and expert in design thinking, engages with Chris about Natasha Jen's provocative claim that design thinking is nothing but B.S. They explore the true essence of design thinking, its role in fostering creativity, and the misconceptions tied to its use. The conversation covers the importance of structured frameworks in design, effective collaboration between designers and non-designers, and how design thinking can enhance storytelling in leadership. It's a debate packed with insights that might change your view on the method.
AI Snips
Chapters
Books
Transcript
Episode notes
Critique in Design Thinking
- Natasha Jen suggests design thinking lacks critique, but it exists in different phases.
- Critique is introduced gradually during brainstorms, similar to warming up before exercise.
Sticky Notes: Tool, Not Symbol
- Natasha Jen criticizes the reduction of design thinking to sticky notes.
- Sticky notes are valuable for quick iteration, succinctness, and visual organization.
Obviousness as a Compliment
- Obvious solutions are often the result of extensive research and refinement.
- OXO's Good Grips exemplify this, using a bicycle grip to create an ergonomic peeler.