Bridging the Gap: Redefining Design Thinking in Corporate Language

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t.

For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S.

But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood?

If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you.

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BetterHelp - https://betterhelp.com/futur

First Republic Bank - https://firstrepublic.com

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