AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Music Tectonics
Inside the World of Music Tech Influencers
Jan 22, 2025
In this discussion, Alexandra Koshy shares her expertise as a creative partnerships manager with nearly a decade in the music industry. She tackles the booming synergy between music tech companies and content creators on platforms like TikTok and YouTube. Alexandra emphasizes the importance of authenticity over transactional relationships, sheds light on common pitfalls brands face, and discusses effective strategies for driving sales through influencer marketing. Additionally, she advocates for building strong creator-brand connections to resonate better with audiences.
34:27
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The shift from 'influencers' to 'creators' reflects a desire for genuine partnerships that maintain brand integrity and authenticity.
- Navigating the creator economy requires brands to focus on building long-term relationships with creators, emphasizing engagement over one-time transactions.
Deep dives
Understanding Influencer Marketing
Influencer marketing, often referred to as creator relations, is a strategic approach that leverages individuals with credibility to endorse products and influence target markets. The importance of selecting the right creators who resonate with a brand's voice is emphasized, as it helps maintain creative integrity and fosters authentic partnerships. Creators, especially in the music sector, are perceived as experts in their fields, capable of weaving a brand's products seamlessly into their existing content. The shift in terminology from 'influencers' to 'creators' is seen largely as a response to negative associations with the former, though both terms serve similar purposes.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode