Music Tectonics Inside the World of Music Tech Influencers
Jan 22, 2025
In this discussion, Alexandra Koshy shares her expertise as a creative partnerships manager with nearly a decade in the music industry. She tackles the booming synergy between music tech companies and content creators on platforms like TikTok and YouTube. Alexandra emphasizes the importance of authenticity over transactional relationships, sheds light on common pitfalls brands face, and discusses effective strategies for driving sales through influencer marketing. Additionally, she advocates for building strong creator-brand connections to resonate better with audiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Influencer Marketing in Music
01:44 • 9min
Exploring the Effectiveness of Influencer Marketing
11:07 • 3min
Navigating Music Tech Influencers
14:30 • 6min
Navigating Creator-Client Relationships in Music Tech
20:41 • 2min
Navigating Influencer Partnerships in Music Tech
23:09 • 11min