Inside the World of Music Tech Influencers
Music Tectonics
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Navigating Influencer Marketing in Music
This chapter explores the evolving terminology and dynamics of influencer marketing within the music industry, particularly the distinctions between 'influencer' and 'creator.' It emphasizes the importance of authentic collaborations between brands and creators, advocating for deeper connections rather than purely transactional relationships. The discussion also highlights how creative freedom is vital for maintaining authenticity and resonating with audiences in an expanding creator economy.
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