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3min chapter
Inside the World of Music Tech Influencers
Music Tectonics
Exploring the Effectiveness of Influencer Marketing
This chapter explores the effectiveness of influencer marketing in driving sales, highlighting the necessity of investing time and understanding the customer journey. It emphasizes the importance of various performance metrics, including not just sales but also engagement rates and impressions, to gauge the success of influencer collaborations.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode