Nudge The best of Nudge in 2024
100 snips
Jan 6, 2025 
Rory Sutherland, vice chairman of Ogilvy and a behavioral science guru, provides fascinating insights into human behavior. He discusses how our actions often influence our attitudes more than we realize. The conversation highlights the power of brevity in communication, illustrating how shorter messages can yield better responses. Additionally, Sutherland reveals the unexpected persuasive power of swearing in advertising and how timing can drastically affect consumer behavior. Get ready for a thought-provoking listen that challenges conventional wisdom!
AI Snips
Chapters
Books
Transcript
Episode notes
Habituation and Happiness
- We habituate to things, experiencing less joy from repeated positive stimuli.
- This "hedonic adaptation" affects everything from relationships to mac and cheese.
Heathrow Habituation
- Phil Agnew lived under a Heathrow flight path and was initially disturbed by the noise.
- Within a week, he had habituated, and only newcomers noticed the planes.
Email Brevity
- Write shorter emails to increase response rates; long emails deter recipients.
- People prefer shorter content, believing it signals respect for their time.
