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11min chapter
The best of Nudge in 2024
Nudge
Brevity and Engagement in Consumer Behavior
This chapter examines the surprising effectiveness of concise communication in survey participation during the pandemic, revealing that shorter messages yield higher response rates. It challenges the belief that attitudes drive actions, suggesting instead that behaviors shape our attitudes, particularly in consumer choices. Through examples like the impact of touchscreen ordering at McDonald's, the chapter underscores how environmental factors and interface design can significantly influence consumer behavior and decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode