Goldman Sachs Exchanges
Investing in Sports: Women’s Sports and the Future
Dec 13, 2024
Stacy Sonnenberg, Head of Global Sports Finance at Goldman Sachs, and Willow Bay, Dean of the USC Annenberg School of Journalism and owner of Angel City FC, dive deep into the booming world of women's sports. They discuss remarkable growth trends in attendance and viewership, investment opportunities, and the unique traits of the women’s sports audience. Bay shares her experiences leading a top franchise and the cultural shift that’s reshaping perceptions, emphasizing the importance of equity and community engagement in driving future success.
33:04
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Quick takeaways
- The surge in attendance and viewership for women's sports symbolizes a cultural shift and enhanced engagement, attracting significant corporate investment.
- Valuation growth in women's sports leagues like the WNBA and NWSL indicates a promising investment opportunity, requiring patient capital for long-term benefits.
Deep dives
The Surge in Women's Sports Popularity
The growing enthusiasm for women's sports is marked by a significant increase in attendance at live matches and an unprecedented rise in viewership of televised games. Factors contributing to this momentum include the exceptional talent displayed by female athletes across various sports, which has captivated audiences. Corporations are increasingly recognizing the value of investing in women's sports, redirecting their sponsorship finances to support female athletes and teams. This multi-faceted rise in women's sports popularity signifies a burgeoning cultural shift that is fostering greater engagement and opportunities.
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