Willow Bay

Stacy Sonnenberg, Head of Global Sports Finance at Goldman Sachs, and Willow Bay, Dean of the USC Annenberg School of Journalism and owner of Angel City FC, dive deep into the booming world of women's sports. They discuss remarkable growth trends in attendance and viewership, investment opportunities, and the unique traits of the women’s sports audience. Bay shares her experiences leading a top franchise and the cultural shift that’s reshaping perceptions, emphasizing the importance of equity and community engagement in driving future success.

Willow Bay, the Dean of USC Annenberg School for Communication and Journalism and controlling owner of Angel City FC, shares her journey into sports ownership. She highlights how her role has shaped conversations on community impact and equity in women's sports. Reflecting on her time with "NBA Inside Stuff," she discusses the cultural shift in sports media. Bay dives into her commitment to social responsibility with Angel City, including investing in players and community programs while advocating for diverse representation in ownership roles.