Willow Bay

Dean of the USC Annenberg School of Journalism and controlling owner of Angel City FC, offering insights on leading a top-valued women's sports franchise.

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Dec 13, 2024 • 33min

Investing in Sports: Women’s Sports and the Future

Stacy Sonnenberg, Head of Global Sports Finance at Goldman Sachs, and Willow Bay, Dean of the USC Annenberg School of Journalism and owner of Angel City FC, dive deep into the booming world of women's sports. They discuss remarkable growth trends in attendance and viewership, investment opportunities, and the unique traits of the women’s sports audience. Bay shares her experiences leading a top franchise and the cultural shift that’s reshaping perceptions, emphasizing the importance of equity and community engagement in driving future success.