
Investing in Sports: Women’s Sports and the Future
Goldman Sachs Exchanges
The Rise of Women's Sports
This chapter explores the historical significance and growth of women's sports in the U.S., particularly post-Title IX and the establishment of leagues like the WNBA. It highlights investment trends, media rights, and the increasing participation of women in various sports, illustrating a positive shift in valuation and support. The discussion also showcases global developments in women's football and the promising future of female athletes amidst growing fan engagement and investment interest.
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