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Empowering Women's Sports: A Journey of Growth and Investment
This chapter chronicles the evolution of a women’s sports team, intertwining personal experiences of game attendance with broader trends in women's athletics. It discusses the unique challenges and opportunities in investing in a women's sports team, emphasizing the cultural shift toward greater appreciation and demand for women's sports. Additionally, it highlights the significance of impact over financial return, advocating for a commitment to equity and growth in the industry.