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How Ad Creatives Work
May 12, 2023
Join funny creative director John McMahon as he discusses making carbon monoxide catchy, balancing innovation with brand heritage in advertising, nurturing creativity, generating creative ideas quickly, and evolving ad creative work in the 21st century.
01:06:38
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Quick takeaways
- Creatives collaborate to brainstorm and refine ad ideas, focusing on brand essence.
- Creative directors manage multiple teams to ensure cut-through and brand consistency.
Deep dives
Role of Creatives in Advertising
Creatives in advertising are responsible for generating ideas for ads by collaborating as teams, consisting of copywriters and art directors. They brainstorm numerous ideas for a brief and refine them to a few key ones for internal presentation and later for client approval.
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Discover
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