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6min chapter
How Ad Creatives Work
Ahead of the Game
Collaborative Tissue Meetings and Tips for Working with Agencies on Ad Creatives
This chapter emphasizes the importance of collaborative tissue meetings between clients and agencies to align on creative ideas before the final presentation. It also provides essential tips for working with agencies on ad creatives, focusing on trust, project priorities over personal opinions, and understanding the target audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode