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10min chapter
How Ad Creatives Work
Ahead of the Game
Balancing Innovation with Brand Heritage in Advertising
Exploring the challenge creatives face in balancing pushing brands forward with new campaigns while respecting and leveraging existing brand equity. Discussion on engaging diverse audiences, setting objectives for marketing success, and resonating with specific target demographics in a rapidly evolving digital marketing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode