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13min chapter
How Ad Creatives Work
Ahead of the Game
Evolution of Advertising Creative Work
The chapter explores the changing landscape of ad creative work, discussing the shift from long copy ads to more art direction heavy advertising. It highlights the impact of globalization on advertising strategies, the evolution of ad tones from the past to the present, and the preference for brands to be more relatable and friendly in the 21st century. The speakers also share insights on the importance of maintaining an engaging tone of voice and the need for innovation in branded content on social media platforms like TikTok.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode