Stacking Growth | The B2B Marketing Podcast

S3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ Vidyard

Jul 6, 2023

49:58

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Episode notes

Introduction

3min

How to Stay Motivated in a Video Industry for 10 Years

2min

The Importance of Democratization in Video Production

2min

The Unlock of Video

3min

The Evolution of Video in Email

6min

How to Overcome Barriers to Video Production

2min

How to Be an Authentic Speaker

3min

How to Be a Better Video Producer

2min

The Power of Familiarity

6min

10.

How to Communicate With Your Prospect in Person

2min

11.

How to Use Video to Improve Your Sales Process

3min

12.

The Psychology of Video Messaging

2min

13.

New Use Cases for Video

5min

14.

The Future of Video

5min

15.

Midyard Rooms: A Digital Sales Room

3min

16.

How to Get People to Buy Your Book

2min

Kaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landscape.

All three hosts emphasize the immense value of video in sales and marketing, urging professionals to adapt and innovate to stay ahead in the industry. The rise of using video as a tool for authenticity and transparency is also discussed, along with the exciting possibilities for future video use cases.

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