S3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ Vidyard
Stacking Growth | The B2B Marketing Podcast
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The Power of Familiarity
Tyler Cowen: Video breaks the fourth wall to some degree, right? He says it creates a relational connection that doesn't happen when you send me an email. The more familiar somebody becomes to you, the more relevant they become, he says. Cowen: Use these short videos as a way to intentionally create consistent familiarity with your audience.
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