Stacking Growth | The B2B Marketing Podcast cover image

S3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ Vidyard

Stacking Growth | The B2B Marketing Podcast

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The Importance of Democratization in Video Production

The democratization pardon the buzzword of video, right? Like that's totally changed the game. When I started back in 2014 as a marketing leader here, like, don't tell anyone, but I had never created a video. It was all about produced content and top of funnel marketing. And it ended. That's still to this day changing.

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