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S3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ Vidyard

Stacking Growth | The B2B Marketing Podcast

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New Use Cases for Video

The rise of intentionally using video as a way to like demonstrate authenticity, transparency and allow people to get know you. I think we really saw the rise of this during the P word that we will not speak of that ends in Emmec. So there's all these use cases where we're seeing people intentionallyUsing video now to come across and be more authentic, more real to connect with their audience.

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