How To Create A Brand That People Love With Coveteur Alum, Métier CEO & Sidia Founder Erin Kleinberg

Aug 11, 2021

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ANECDOTE

Coco Chanel Closet Magic

Erin Kleinberg recounts photographing Coco Chanel's apartment, capturing a photo with a mysterious glowing light.
She feels it was a magical moment, as if Coco Chanel knew they were there.

ADVICE

Create Your Brand Bible

Founders should write a brand Bible outlining their mission, uniqueness, and community activation plans.
Use simple tools and direct conversations to gather insights rather than expensive market research.

ADVICE

Brand Bible as Your Anchor

Brand Bibles serve as a guiding tool to keep branding cohesive and aligned in collaborations and team growth.
They help resist external trends and maintain your brand's unique identity and voice.

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Erin Kleinberg knows what’s up when it comes to killing the branding game. She’s the CEO and co-founder of Métier Creative, an award-winning advertising and branding agency with clients like Live Tinted, La Mer, The Ouai, Saie beauty – they even built Megababe’s visual I.D. from the ground-up. She was also one of the original co-founders of The Coveteur, not to mention her own fashion label, SIDIA, which has earned accolades from the likes of Vogue and Women’s Wear Daily.

If you’ve ever wondered what it takes to create a brand that people clamour for, tune in to find out what’s in the secret sauce behind the world’s most beloved beauty brands. Whether you’re an entrepreneur yourself or a content creator, you’ll learn the insider tips for building engagement, loyalty, conversion and what makes a launch instantly pop instead of instantly flop. Plus, you’ll hear the behind-the-scenes on what your hosts are up to this summer, with all the glow up details that are in the works for Breaking Beauty Podcast right now... (P.S. Have you picked up your super-soft Breaking Beauty Scrunch yet?)

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

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