Breaking Beauty Podcast cover image

How To Create A Brand That People Love With Coveteur Alum, Métier CEO & Sidia Founder Erin Kleinberg

Breaking Beauty Podcast

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The Power of a Brand Bible

"I'm not a big meditation person, but I remember talking to my dad about meditation once," she said. "You clear your mind so that you don't think and you quiet all of the voices." The brand Bible is important because it's this tool and this North Star guiding light That explains everything about the brand in one concise place.

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