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How To Create A Brand That People Love With Coveteur Alum, Métier CEO & Sidia Founder Erin Kleinberg

Breaking Beauty Podcast

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The Power of Collaborations

Aaron Metzia is the founder of fashion and beauty brand Sidia. He talks to CNN about what brands can do to make their next launch pop off. "For us, it's always about having a proper tease launch strategy," he says.

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