The CPG Guys Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
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Apr 16, 2025 Imteaz Ahamed, Founder and CEO of Applied Intelligence, dives into the world of artificial intelligence and its impact on the Consumer Packaged Goods industry. He discusses the readiness of the CPG sector for AI at scale and clarifies the difference between AI and machine learning. The conversation explores how AI can optimize marketing strategies, enhance workflows, and tackle authenticity in retail media. Imteaz also emphasizes the need for CMOs to leverage AI effectively, as well as the evolving implications of personalization in marketing amidst changing consumer behaviors.
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Flawed E-commerce Absorption Idea
- Absorbing e-commerce into sales teams is conceptually right but flawed in practice due to lack of curiosity and skills in brick and mortar teams.
- The existing talent base in traditional retail resists e-commerce, limiting seamless integration and growth opportunities.
E-commerce Pioneers Create Roles
- Sri and Imteaz share their early e-commerce career experiences highlighting the need to create new roles within organizations.
- These pioneers often have to craft their own career paths since traditional advancement ladders for e-commerce talent don't exist.
Entrepreneurship Limits Career Growth
- E-commerce leaders often peak at mid-level roles without a clear path to executive leadership in large companies.
- The traditional business values compliance over entrepreneurship, limiting career growth for innovative omni-channel talent.