The CPG Guys
Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
Apr 16, 2025
Imteaz Ahamed, Founder and CEO of Applied Intelligence, dives into the world of artificial intelligence and its impact on the Consumer Packaged Goods industry. He discusses the readiness of the CPG sector for AI at scale and clarifies the difference between AI and machine learning. The conversation explores how AI can optimize marketing strategies, enhance workflows, and tackle authenticity in retail media. Imteaz also emphasizes the need for CMOs to leverage AI effectively, as well as the evolving implications of personalization in marketing amidst changing consumer behaviors.
48:03
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Quick takeaways
- Retail media is crucial for brands to engage consumers effectively and necessitates advanced strategies across omni-channel environments.
- AI integration is transforming marketing by personalizing consumer engagement and optimizing campaign effectiveness, highlighting the need for marketers to adapt.
Deep dives
The Rise of Retail Media
Retail media is becoming essential for brands looking to engage consumers effectively and demonstrate measurable outcomes during the purchase journey. Retailers are enabling brands to target specific audiences accurately, leveraging detailed insights from purchasing behaviors. This development underscores the necessity for brand marketers to include retail media in their marketing strategies to ensure growth in an increasingly omni-channel environment. The tremendous opportunity presented by retail media highlights the need for brands to adopt advanced strategies for executing media impressions across various channels, including online and in-store.
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