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Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed

The CPG Guys

CHAPTER

Harnessing AI in Retail Media

This chapter explores the pivotal role of retail media and data clean rooms in optimizing marketing strategies for consumer packaged goods (CPG) companies. It discusses the transformative potential of artificial intelligence, focusing on how it can enhance workflows, tackle authenticity in media, and bridge the gap between traditional operations and e-commerce. Additionally, the chapter emphasizes the importance of specialized teams and the need for C-suite leaders to adopt AI responsibly to seize growth opportunities in a changing market landscape.

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