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Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed

The CPG Guys

CHAPTER

Navigating AI in Media and Marketing

This chapter explores the three stages of artificial intelligence from pure automation to agentic AI, illustrating the profound effects on media management and decision-making. It highlights the necessity for media companies to adapt their strategies in response to AI technologies while navigating changing consumer behaviors and expectations in the digital landscape. The conversation emphasizes the importance of innovative solutions and personalized marketing to enhance engagement amidst the evolving dynamics influenced by the COVID pandemic.

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