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Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed

The CPG Guys

CHAPTER

Navigating E-Commerce in CPG

This chapter explores the transformation of the Consumer Packaged Goods industry through the lens of e-commerce integration into sales and marketing. It highlights the challenges faced by traditional teams, the undervaluation of entrepreneurial skills in e-commerce, and advocates for a reimagined approach to talent development in the industry.

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