Imteaz Ahamed, Founder and CEO of Applied Intelligence, dives into the world of artificial intelligence and its impact on the Consumer Packaged Goods industry. He discusses the readiness of the CPG sector for AI at scale and clarifies the difference between AI and machine learning. The conversation explores how AI can optimize marketing strategies, enhance workflows, and tackle authenticity in retail media. Imteaz also emphasizes the need for CMOs to leverage AI effectively, as well as the evolving implications of personalization in marketing amidst changing consumer behaviors.
