In this discussion, Taimoor Husain, the Global Telco M365 GTM Strategy Lead at Microsoft, delves into the evolution of telephony within Microsoft Teams. He explores the transition from Skype to Teams and the booming Operator Connect service. Taimoor highlights the importance of integrating mobile identity and AI, particularly with Copilot, to enhance telephony productivity. He addresses opportunities for small and medium businesses and the exciting future of telephony innovations, including new APIs and partner programs that aim to optimize user experience.
The growth of Microsoft Teams Operator Connect illustrates a significant shift in telephony solutions, expanding coverage to nearly 100 operators in 97 countries.
The integration of AI, particularly through Copilot, is transforming telephony by enhancing user experiences and enabling better decision-making in communications.] }
Deep dives
Untapped Opportunities in SMBs
Small and mid-sized businesses (SMBs) present a significant growth opportunity for telephony solutions. Many SMBs rely heavily on their existing communications platforms but have yet to fully capitalize on services like Teams Phone. Innovations aimed at these businesses, such as the newly announced Qs app, enhance their ability to operate with a contact center-like experience. By embedding Teams into their websites, SMBs can leverage advanced customer communication features that were previously available only to larger enterprises.
Growth of Operator Connect
Operator Connect has seen substantial growth, with coverage expanding to nearly 100 operators across 97 countries. Initially conceived to streamline the calling ecosystem within Teams, it provides essential governance, security, and redundancy guarantees for users. The initiative has achieved an impressive 100% year-over-year growth, largely due to the increasing adoption of Teams Phone, which currently hosts around 20 million active user seats. This growth reflects a broader shift towards more integrated telephony solutions that cater to both direct routing and Operator Connect options.
AI Integration and Telephony
The integration of artificial intelligence, particularly through tools like Copilot, is revolutionizing the telephony landscape. AI plays a crucial role in enhancing user experiences by providing insights from telephony data, which can drive improved decision-making and workflows. As businesses continue to adopt AI capabilities, the demand for transitioning legacy telephony systems to Teams Phone is increasing, as users recognize the added benefits of streamlined communications. This trend illustrates how AI-driven innovations are becoming pivotal in the drive towards more efficient and productive telephony solutions.
Challenges and Strategies for SMB Engagement
Microsoft faces distinct challenges in engaging with the SMB market, as the go-to-market strategy differs significantly from the enterprise approach. The reliance on partners and operators is crucial for reaching this segment, which often lacks extensive IT resources. Efforts to simplify the customer journey and promote awareness of Teams phone capabilities are essential for penetrating the SMB market effectively. Streamlining support and operational processes for partners can enhance the overall customer experience, making it easier for smaller businesses to adopt and benefit from advanced telephony solutions.
Taimoor Husain, Global Telco M365 GTM Strategy Lead at Microsoft, discusses the Microsoft Teams telephony landscape, the rise of Operator Connect and the future of Teams Phone.
The transition from Skype for Business to Teams and the resulting changes in operators' business models
The growth of Microsoft Teams Operator Connect
Teams telephony options including Microsoft Calling Plans, Direct Routing, Operator Connect and Teams Phone Mobile
How Copilot is set to revolutionize telephony by enhancing productivity and support
The SMB and mid-market opportunity
Future developments in telephony, including new tools, APIs, features and incentivised partner programs
Thanks to Numonix, this episode's sponsor, for their continued support of Empowering.Cloud
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