Real World Behavioural Science cover image

Real World Behavioural Science

32. Rory Sutherland, Ogilvy UK

Dec 20, 2023
Rory Sutherland, Creative Director and behavioral science pioneer at Ogilvy, dives into the quirks of human decision-making. He discusses how Jesus mastered loss aversion and how irrational stories drive our responses. Rory emphasizes the art of anecdotal information over metrics and the benefits of meetings without agendas. He encourages innovative thinking in both marketing and healthcare, offering humorous insights on waiting lists and the psychology of transport. This lively conversation intertwines psychology with everyday choices in delightful ways.
01:49:41

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Rory Sutherland emphasizes collaboration across diverse fields, such as marketing and behavioral science, to drive innovative solutions in public health.
  • Reframing healthcare waiting lists as preparation periods enhances patient engagement and improves outcomes through proactive resource provision.

Deep dives

The Importance of Diverse Perspectives in Public Health

Bringing diverse perspectives into public health is crucial for fostering innovative solutions to complex health challenges. Rory Sutherland emphasizes the need for professionals from various fields, such as marketing and behavioral science, to collaborate in order to unlock creativity and new ideas. Engaging individuals with different backgrounds can help break conventional thought patterns and encourage out-of-the-box thinking. For example, incorporating insights from advertising can improve public health campaigns by appealing to emotional responses rather than solely relying on statistics.

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