
32. Rory Sutherland, Ogilvy UK
Real World Behavioural Science
Navigating Behavioral Science in Advertising
This chapter introduces a lively discussion on the intersection of behavioral science and advertising, featuring a guest with a unique perspective. Through personal anecdotes and historical references, the conversation explores the complexities of consumer behavior, creativity in marketing, and the synergies of various health treatments. The speakers emphasize the transformative power of curiosity and collaboration in understanding human decision-making and fostering innovative approaches in the industry.
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