Real World Behavioural Science cover image

32. Rory Sutherland, Ogilvy UK

Real World Behavioural Science

CHAPTER

Innovating Behavior Change

This chapter explores the application of behavioral science in healthcare and commercial settings, emphasizing the power of psychology to influence behavior. It discusses the importance of interdisciplinary collaboration and the need for diverse perspectives in decision-making, while highlighting the disconnect between academic research and practical applications. The conversation also includes light-hearted moments about naturism, underscoring the dynamic range of topics covered.

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