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32. Rory Sutherland, Ogilvy UK

Real World Behavioural Science

CHAPTER

Innovative Transport and Psychological Insights

This chapter explores unconventional transport solutions like the Heathrow pod system, emphasizing their advantages over traditional methods. It also examines the psychological implications of waiting times in air travel and healthcare, suggesting innovative strategies to enhance patient experiences. Additionally, the discussion encompasses behavioral economics, the challenges of introducing new ideas in risk-averse industries, and the potential of telemedicine, all framed within personal insights and experiences.

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