

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
4 snips May 14, 2024
Ad Measurement Veteran, Andrew Covato, explores the pitfalls of multi-touch attribution in advertising and the importance of true incrementality testing for accurate campaign performance measurement. He also discusses the significance of first-party data in marketing and shares his personal journey from dual citizenship to a newfound passion for golf and unique productivity hacks.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Exploring Ad Measurement Strategies and Incrementality
01:58 • 3min
Exploring the Ad Tech Tax and Misleading Signals in Advertising
05:20 • 3min
Importance of First-Party Data in Marketing
08:09 • 6min
The Pitfalls of Multi-Touch Attribution in Ad Tech
14:21 • 22min
Personal Journey from Dual Citizenship to Golf Passion and Productivity Hacks
36:11 • 11min