Always Be Testing

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix

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May 14, 2024
Ad Measurement Veteran, Andrew Covato, explores the pitfalls of multi-touch attribution in advertising and the importance of true incrementality testing for accurate campaign performance measurement. He also discusses the significance of first-party data in marketing and shares his personal journey from dual citizenship to a newfound passion for golf and unique productivity hacks.
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