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#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Always Be Testing
Exploring the Ad Tech Tax and Misleading Signals in Advertising
Exploring the origins of ad tech tax and the biases in ad platforms, emphasizing the importance of true incrementality testing for accurate campaign performance measurement.
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