11min chapter

Always Be Testing cover image

#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix

Always Be Testing

CHAPTER

Personal Journey from Dual Citizenship to Golf Passion and Productivity Hacks

The chapter follows the speaker's transition from Canada to the US, attaining dual citizenship, and their American dream achievements. Mentions about influential mentors in the marketing analytics field, significant individuals impacting their career, and newfound passion for golf in their late thirties. Discussions also include leveraging LinkedIn for career growth, insights on using an under-desk treadmill for enhanced focus, and a unique productivity hack involving a specific sound. The chapter ends with a recommendation to follow Andrew for expertise in marketing mix modeling and ad measurement practices.

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