#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Always Be Testing
00:00
Exploring Ad Measurement Strategies and Incrementality
Exploring the significance of measuring incrementality and the limitations of relying solely on multi-touch attribution in determining the effectiveness of media investments through the insights of an experienced professional in the ad measurement industry.
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