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#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Always Be Testing
Exploring Ad Measurement Strategies and Incrementality
Exploring the significance of measuring incrementality and the limitations of relying solely on multi-touch attribution in determining the effectiveness of media investments through the insights of an experienced professional in the ad measurement industry.
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