
Cautionary Tales with Tim Harford Shoes, Booze and the Pursuit of Happiness (Pt 1)
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Jan 16, 2026 Discover the fascinating story of Zappos CEO Tony Hsieh and his wild quest for happiness. Explore how he transformed a struggling shoe company into a paradigm of fun-focused culture. Learn about Zappos' unusual hiring practices that prioritize culture over credentials. Delve into Hsieh's lofty happiness framework and the challenges of implementing a radical self-managing structure called holacracy. Uncover the paradox of pursuing profit while aiming for purpose, alongside Hsieh’s late-life experiments and ideas that ultimately led to deeper questions about happiness.
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Purpose Over Profit As A Strategy
- Tony sought a higher purpose beyond profit, settling on great customer service as Zappos' mission.
- He codified culture into ten core values and expected employees to live them.
A Video Application That Worked
- Tyler made a viral application video singing Zappos' ten core values and got hired within ten minutes.
- He began on the Customer Loyalty Team and quickly became a trusted friend of Tony's.
Profit Paradox: Care About Something Else
- John Kay's profit-seeking paradox suggests focusing on something other than profit can increase long-term returns.
- Tony's happiness mission may have driven employee commitment and business success initially.
















