Amazon Deal and the Profit-Seeking Paradox

They say the company Zappos is harder to get into than Harvard. Zappos may sell shoes, but its mission is to deliver WOW through a fun-focused company culture, making it one of the most coveted places to work in America. At the centre is CEO Tony Hsieh, obsessed with the hunt for happiness and driven by increasingly bold - and strange - ideas about how to find it.

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