Business Wars Häagen-Dazs vs Ben & Jerry's | The New Tastemakers | 7
Jun 22, 2022
Food journalist Charlotte Druckmann discusses the rise of ultra-premium ice cream, detailing its transformation and the nostalgia associated with childhood treats. Pooja Bavishi, founder of Malai, shares her exciting journey of infusing South Asian flavors into classic ice cream, aiming to bridge cultural gaps. They explore the evolving landscape of the industry, the balance of cost and quality, and the challenges of maintaining brand identity while innovating. Get ready for a delicious dive into the modern ice cream scene!
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Mom's Ice Cream Ritual
- Charlotte Druckmann's mother had a nightly ice cream ritual.
- She'd freeze baked goods, warm them, and create early sundaes with various mix-ins.
Ice Cream Nostalgia
- Ice cream evokes nostalgia, especially for Americans, due to its widespread accessibility.
- Ice cream trucks made it a universal treat across socioeconomic levels.
Modern Ice Cream Renaissance
- Today's ice cream scene is more diverse, with small shops offering unique flavors.
- These local brands are expanding, similar to Ben & Jerry's early growth, but with a broader range of flavors.
