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Big Technology Podcast
How Shein and Temu Snuck Up On Amazon — With Louise Matsakis
May 29, 2024
Louise Matsakis, a tech reporter, discusses how Chinese ecommerce giants Shein and Temu rival Amazon by targeting niche demographics, leveraging tariff loopholes, and using innovative social media marketing strategies. The podcast also covers the TikTok ban and China's tech competitiveness with the U.S.
43:50
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Quick takeaways
- Shein and Temu target demographic gaps in the market, with engaging user experiences and entertainment-focused shopping.
- Chinese ecommerce companies like Shein invest heavily in social media advertising to rapidly increase visibility and growth in the US market.
Deep dives
Xi'in and Timu: Expanding Influence in the US Market
Xi'in and Timu, Chinese retailers, are making inroads in the US market, challenging Amazon. Xi'in and Timu have significant user bases in the US, with Timu having around 40 million monthly active users and Xi'in focusing on women's fashion with 20 to 30 million monthly active users. They have strategically targeted demographics traditionally underserved by other retailers, gaining popularity even in rural areas.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode