Big Technology Podcast
How Shein and Temu Snuck Up On Amazon — With Louise Matsakis
May 29, 2024
Louise Matsakis, a technology reporter and author, dives into how Shein and Temu are disrupting Amazon's dominance in e-commerce. She discusses their innovative marketing strategies targeting underserved demographics and the implications of tariff loopholes. The conversation unveils a clash of shopping philosophies—Shein and Temu's engaging experiences versus Amazon's efficiency. Matsakis also touches on TikTok's ambitions and regulatory challenges, exploring how these forces shape the future of online retail.
43:50
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Quick takeaways
- Shein and Temu target demographic gaps in the market, with engaging user experiences and entertainment-focused shopping.
- Chinese ecommerce companies like Shein invest heavily in social media advertising to rapidly increase visibility and growth in the US market.
Deep dives
Xi'in and Timu: Expanding Influence in the US Market
Xi'in and Timu, Chinese retailers, are making inroads in the US market, challenging Amazon. Xi'in and Timu have significant user bases in the US, with Timu having around 40 million monthly active users and Xi'in focusing on women's fashion with 20 to 30 million monthly active users. They have strategically targeted demographics traditionally underserved by other retailers, gaining popularity even in rural areas.
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