Navigating Digital Retail: How Shein and Temu Compete with Traditional Stores

This chapter examines how Shein and Temu leverage digital marketing to compete with traditional retailers by offering lower prices. It also discusses the implications of their strategies on online advertising and consumer behavior in today's retail environment.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.