2min chapter

Big Technology Podcast cover image

How Shein and Temu Snuck Up On Amazon — With Louise Matsakis

Big Technology Podcast

CHAPTER

The Evolving Strategy of E-Commerce Advertising

This chapter explores the advertising approaches of Timu and Facebook, evaluating the potential consequences if these ads were no longer available. It contrasts Timu's strategy with past platforms like Wish and highlights its parallels with TikTok, while also acknowledging the role of TechMeme in tech news.

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